Jungie Gumiran
First-year milestone sees 150+ founders mentored and more than 100 brands developed
MANILA, Philippines — For aspiring entrepreneurs, having a product idea is only the beginning. LaunchStrong is marking its first year by helping more than 150 Filipino founders navigate the decisions that come after the idea—from finding suppliers and setting prices to launching, acquiring customers and managing early-stage growth.
Founded in 2025 by entrepreneur Jungie Gumiran, LaunchStrong is a five-week live mentorship program focused on the practical realities of building an e-commerce business.
The program has facilitated the development of more than 100 homegrown brands across wellness and supplements, food and beverage, personal care, pet care and fashion.
Its curriculum covers product ideation and validation, supplier sourcing, positioning, pricing, branding, launch strategy, customer acquisition and early-stage growth.
Around 80% of first-time founders who joined LaunchStrong without an existing product or e-commerce background have progressed toward launching their first online business, based on the program’s data.
Among the brands developed through LaunchStrong are wellness brands Eat Move Love and Pharmatrust, food brand Magic Bowl, bathcare brand Tonios, Filipino clothing brand TELA Pinoy and pet care brand NanaPro Litter.
“E-commerce in the Philippines is becoming much easier to enter, but harder to win,” said Gumiran. “Opening a marketplace store or having a good product is no longer enough. Aspiring founders can generate sales and still lose money if they don’t fully understand business economics, platform fees, logistics, inventory, and cash flow. Success, more than just the launch, is making better decisions before putting hard-earned capital at risk so the business can survive and scale.”
Gumiran developed the program from firsthand experience.
His homegrown wellness brand JUJU Lifestyle, founded in 2021, has served more than 300,000 customers. The brand expanded to more than 20 retail partners within its first year of entering physical retail, including SouthStar Drug, HeyDay, Wellness Plus, specialty clinics and fitness studios.
He also brings experience in developing digital marketing agency frameworks and navigating major setbacks in the early stages of entrepreneurship, which informed LaunchStrong’s focus on risk mitigation and strict product validation.
Through AdsLevelUp, his educational platform, Gumiran has coached more than 30,000 CEOs, freelancers, marketers and business owners across more than 200 training sessions and workshops since 2019.
LaunchStrong now enters its second year with plans to support more founders from the earliest stages of ideation through validation, sourcing, positioning, pricing, branding, launch, customer acquisition and growth.
“Our vision is to give first-time founders the practical perspective to realize that they can build a brand from scratch, regardless of where they are starting from,” Gumiran said. “In our second year, we want to equip more Filipinos with the skills, discipline, and execution capability to build sustainable consumer brands that can compete nationally and eventually scale beyond the Philippines.”
The next five-week live mentorship cohort will launch in December 2026.