Manila, Philippines — Dermorepubliq is translating its digital leadership into sustained business growth as the Filipino skincare company continues to dominate TikTok Shop Philippines while achieving significant commercial milestones across its bestselling product lineup.
Following an impressive 310% year-on-year (YoY) revenue increase from 2024 to 2025, the company has maintained its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines, driven by sustained demand for science-backed skincare solutions formulated for sensitive and acne-prone skin.
Its commercial performance is anchored by two standout products. The 5% Niacinamide + Hyaluronic Acid Serum has now surpassed 3 million units sold on TikTok Shop nationwide, while the 7% Glycolic Acid Toner has exceeded 1.5 million units sold on the platform after gaining widespread popularity among consumers.
Together, the two hero products have sold more than 4.5 million units, reflecting the growing market preference for affordable, dermatologically-tested skincare products backed by clinical research.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
The company’s commercial gains are reinforced by continued recognition within TikTok Shop’s ecosystem. Most recently, Dermorepubliq received the Innovative Content Award during the TikTok Shop Summit 2026 held on July 13. The recognition builds on earlier achievements, including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and the Best Local Hero Campaign at the TikTok Ad Awards 2024.
Rather than depending solely on viral campaigns, Dermorepubliq has built a scalable digital commerce model centered on live selling and a robust affiliate creator network. The strategy aligns with evolving consumer purchasing habits, where shoppers increasingly value creator authenticity, peer recommendations, and real-time product demonstrations before completing purchases.
The company also continues to champion skincare education through industry events. During TikTok Beauty Fest 2026, Dermorepubliq returned to the main stage to conduct masterclasses focused on skin education while showcasing local cosmetic research.
With its digital presence firmly established, Dermorepubliq is expanding its growth strategy beyond e-commerce. For the second half of 2026, the company is entering the holistic wellness category through the launch of DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, marking the next phase of its product portfolio expansion.
At the same time, the brand is strengthening its omnichannel presence by growing its availability in select Watsons stores nationwide and expanding branded kiosks across SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
Its combination of strong commercial execution and award-winning marketing continues to elevate the brand’s profile. Earlier this year, Dermorepubliq received a Gold Stevie Award at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, reinforcing its position as one of Southeast Asia’s fastest-growing local beauty companies.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.